- Know your audience – Know who your market is and make certain your website caters to their needs. It is critical that your site reflects the values of your potential customers.
- Readable and professional looking fonts – Don’t ask me how many times I’ve clicked out of a site just because the font is in Comic Sans and the color is a bright pink or green. Just by looking at the font you feel that the site is not a professional site. Don’t use Comic Sans and other fancy fonts that may not be available on most computers. If the font you use is not available in a visitors computer the web site will use the default font of your computer which is much worse. So try to keep to common and professional web fonts.
- Minimize the use of images – I believe that sometimes simple designs are the most effective for the web. Keep your site simple but neat. Don’t clutter your page with big, bulky images that take ages to load. Instead use tables creatively and design eye – catching icons that will draw a visitor’s attention to a particular section of your site. Tip – Visitors are usually more interested in content than in design.
- Use of white space – Try not to clutter up your page with too many images, backgrounds and colorful fonts. Again use the Keep It Simple principle by minimizing the use of graphics and using a lot of white space. White space gives a sense of spaciousness and overall neatness to a site. Notice the white space in our site.
- Check for broken links – Always check for broken links within a site before uploading it to your web server. In Dreamweaver you can check for broken links by right clicking on any file in the Site Files Window and then clicking on Check links – Entire Site. If you don’t have this facility you need to upload your site and then check it using online tools like Net Mechanic.
- Keep your links current – Check your links often to make certain they are still current.
- Include a tagline – A tagline is a statement or a motto that represents a company’s, or in our case a website’s, philosophy and mission.
Statistics show that a website has just 8 seconds to capture a visitor’s attention for them to browse the site further. Use these tips to make certain you engage your audience. Good content sells product and ideas. Review your copy to insure it is delivering the intended message. Don’t forget, always double check your spelling and grammar.