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What does effective B2B content marketing look like? What’s great about the research is that it examines how the most-effective marketers are going about their business.
Take a look at some of the key findings from the 2016 report, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove.
B2B Content Marketing Research
Read the entire report for more details on these and many more findings, including:

  • Which tactics, social media platforms, and paid methods of content promotion are marketers using? Which are the most effective?
  • What is the most important metric for measuring content marketing success?
  • How much budget do they allocate to content marketing?
  • Which content offers are they asking people to subscribe to?
  • Which goals will they be focusing on over the next 12 months?
  • What the top priorities are for B2B content creators in the coming year — and which ones are falling out of favor?

Download the research now.