Take a look at some of the key findings from the 2016 report, B2B Content Marketing 2016: Benchmarks, Budgets, and Trends – North America, produced by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove.
- Which tactics, social media platforms, and paid methods of content promotion are marketers using? Which are the most effective?
- What is the most important metric for measuring content marketing success?
- How much budget do they allocate to content marketing?
- Which content offers are they asking people to subscribe to?
- Which goals will they be focusing on over the next 12 months?
- What the top priorities are for B2B content creators in the coming year — and which ones are falling out of favor?