Resounding Joy Inc. is a nonprofit organization that provides music therapy services for children in medical care, military rehabilitation for active duty and veterans suffering from PTSD, and seniors in memory-care facilities throughout San Diego County.
CHALLENGE
The biggest problem they faced was getting enough exposure for their cause and the services and programs they provide. Without exposure, nonprofits oftentimes experience a lot of difficulties attracting donors to raise money for their programs.
Because they were working with limited resources and bandwidth, they relied heavily on peer to peer communication to help carry their marketing message.
SOLUTION
We focused our efforts on increasing website traffic so that they could use the information on their website as a resource to educate the public and improve their exposure.
Google Ad grants provide qualified nonprofit organizations with $10,000/month in free adwords credits. Even with the ad grant, they still needed the resources or funding to pay for our SEO and online marketing services.
Helped them secure $10,000/month Google Ad Grant
Providing assistance with California Arts Council Grant application to obtain funding for our Online Marketing Services
RESULTS
Received $10,000/month from Google Adwords
Awarded California Arts Council grant and secured an additional $6000 in funding
Paid for our SEO services without having an impact on their budget
Additional online advertising increased their exposure allowing them to be considered resource in the community
Generated an estimated return of $116,000 in free advertising over one year
