Video – Branding Apple

Brand: Apple

Year: 1984, Super Bowl
Pretty unnerving TV slot from 1984, advertising Apple’s first commercially available Macintosh computer. A far cry from the cute Mac vs. PC ads of recent years, this campaign was all about branding Apple as a rule-breaker in computer technology. It may not be a coincidence then, that the raspy Euro-villain on the big TV screen looks suspiciously like Bill Gates.

httpv://www.youtube.com/watch?v=OYecfV3ubP8&feature=player_embedded

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